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Coach Dana Williams

Improve your cycling fitness and become a better bike racer

Owner and founder of Achieve, Dana started racing and coaching in 2001 after retiring as a member of the Canadian Alpine Ski Team. His vast experience, as both a coach and athlete, allow him to offer valuable tips and advice beneficial to the beginner rider and all the way up to elite and national champion racers.

“…considering getting a coach for the season, please do yourself a huge favor and consider Dana.   Not only does the guy have the perfect bedside manner to be a successful amateur cycling coach, but he’s extremely thorough and nuanced in his approach, really spelling out the potential gains you are likely to make when you follow his plan.” -R Cogan

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The Person – Friendly, Patient. Open-minded.
Dana was brought up in a rural setting in Nova Scotia, Canada. Fast forward to his late teens, he was  living in the renowned ski resort of Whistler, British Columbia, in search of achieving something no other male from the Maritimes had done before; become a member of the Canadian Alpine Ski Team. Learning from daily challenges and continued dedication resulted in victories. A wide range of cultural experiences and belief that there is more than one way to achieve a task created his open minded nature and patience.

The Athlete – USA Cycling National Champion. World Cup Ski Racer.

Sport has always been a part of Dana’s life. A natural athletic ability has provided a solid foundation to achieve a degree of success in many sports. His greatest achievements have come in skiing and cycling. He was a member of the Canadian Alpine Ski Team from 1997-2000. Three successive right knee ACL ruptures forced retirement. Cycling was an easy transition based on the muscle development and recruitment of skiing, combined with the skills he acquired as a top ranked teenage mountain bike racer.

Dana achieved his goal of becoming a national champion in 2015 when he won the USA Cycling Masters 40-44 Criterium Championship race in Ogden, Utah. In addition his results include multi-time California State (NCNCA district) Champion in the elite and masters categories, 3rd in the 2016 USA Cycling Masters 40-44 Criterium Championshp, 5th in the 2015 Elite Criterium Championship and one top 6 and three top 15 finishes at 2014 BC Superweek (attended by many North American Pro Continental Teams).


The Coach & Trainer – NASM Certified Personal Trainer. USA Cycling Certified Coach.  National Team Coach.
Dana is passionate about helping others achieve their goals. Keys to his success as a coach and trainer over the last ten years include connecting with his clients through personal interaction and adapting to different abilities, skill levels and personalities. He has a broad range of coaching and personal training experience that spans from teenagers to seniors and able body to disable body athletes (Canadian Paralympic Alpine Ski Team from 2004 -2006) and non-athletes.

Training Plans
Just looking for training plans? Check out these on my Training Peaks page: https://www.trainingpeaks.com/coach/danawilliams#trainingplans

Performance Cycle Coaching and Personal Training
Maximum Performance. Minimal Time.